Starting a residential cleaning service is a great way to get a home-based business going, and it does not require a lot of startup funding. To be successful you do need clients, however. Attracting clients for your cleaning service does not have to be difficult. If you provide a reliable service at a reasonable price, you will have no shortage of people wanting to hire you. Attract clients for a residential cleaning service by increasing your visibility, asking for referrals from satisfied customers and offering coupons and discounts.
Develop a marketing plan. Increasing your visibility in your community will attract clients to your cleaning service.
List yourself in the Yellow Pages and other community directories and phone books. Many people turn to these places when they need a resource, so you want to make sure you are there under “cleaning services” or something similar.
Ask for referrals. If your current clients are happy with the cleaning services you provide, ask them to recommend you to their contacts.
Promote your cleaning services with coupons and discounts. People love saving money, and a great coupon or special price will get the attention of potential customers.
Pay attention to your professional image. Part of attracting clients is making a good impression.
Build a professional network. The more people you get to know, the more you are able to promote your business and gain new clients.
Become bonded and insured. This will give your business extra credibility, and it will help you ease any concerns people might have about allowing strangers in their homes.
Do a good job. It will be hard to attract clients if you do not offer a great service for a reasonable price.
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